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Wieck Australasia undertook the PR Perceptions vs Media Realities survey to gauge how the PR industry is responding to changes in the symbiotic relationship between the media and corporate communicators caused by the evolution of the Internet.
The results point towards a growing divide between media realities and PR perceptions, especially when it comes to the use of multimedia.
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PR fails to meet today’s media needs
PR fails to meet today’s media needs
19/11/2013
Australia’s PR industry is failing to meet the needs of today’s media for online multi-media content, a national PR conference was told today. New research, launched at the PRIA National Conference in Adelaide, shows that PR is falling behind the latest media trends
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PR Perceptions vs Media Realities PRIA presentation
16/11/2013
Ladies and Gentlemen, welcome to what I’m sure will be a worthwhile end to a great conference. My name is Warren Kirby and I’m CEO of Wieck Australasia, builders of online newsrooms. We specialise in building
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Photos
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An infographic illustrating the differences between PR Perceptions and Media Reality regarding video, images and copyright.
PR Perceptions vs Media Realities
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Videos
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Warren Kirby, CEO of Wieck Australasia talks about the results of the PR Perspectives vs Media Realities survey.
PR Perceptions vs Media Realities - VNR
Documents
PR fails to meet today’s media needs (53kb .doc)
PR Perceptions vs Media Realities whitepaper (475kb pdf)
PR Perceptions vs Media Realities raw data PR (295kb PDF)
PR Perceptions vs Media Realities raw data Media (266kb PDF)
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