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Wieck Australasia undertook the PR Perceptions vs Media Realities survey to gauge how the PR industry is responding to changes in the symbiotic relationship between the media and corporate communicators caused by the evolution of the Internet.
The results point towards a growing divide between media realities and PR perceptions, especially when it comes to the use of multimedia.
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  • pr fails to meet today’s media needs
  • 19/11/2013 Australia’s PR industry is failing to meet the needs of today’s media for online multi-media content, a national PR conference was told today. New research, launched at the PRIA National Conference in Adelaide, shows that PR is falling behind the latest media trends Read More >>
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  • PR Perceptions vs Media Realities PRIA presentation
    16/11/2013 Ladies and Gentlemen, welcome to what I’m sure will be a worthwhile end to a great conference. My name is Warren Kirby and I’m CEO of Wieck Australasia, builders of online newsrooms. We specialise in building  Read More >>
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Photos

PR Perceptions vs Media Realities
An infographic illustrating the differences between PR Perceptions and Media Reality regarding video, images and copyright.
JPG
0.2MB
908 x 1200
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Videos

Warren Kirby, CEO of Wieck Australasia talks about the results of the PR Perspectives vs Media Realities survey.
Warren Kirby, CEO of Wieck Australasia talks about the results of the PR Perspectives vs Media Realities survey.

Documents

PR fails to meet today’s media needs (53kb .doc)
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PR Perceptions vs Media Realities whitepaper (475kb pdf)
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PR Perceptions vs Media Realities raw data PR (295kb PDF)
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PR Perceptions vs Media Realities raw data Media (266kb PDF)
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